Boomerang
Alumni rehiring as a live, ranked pipeline
AI scores every former employee 0–100, surfaces a “why now” signal, and drafts the re-engagement message — designed and shipped in under five hours at ContextCon.
01 — Live in the wild
Identity, layout, and front-of-house — built end to end and currently running in the open web.
Streetwear label · D2C store
Identity, storefront, art direction
Mentorship · guidance platform
Brand, site, systems
Editorial · culture & art
Editorial design, web build
Talent network · global
Site design, narrative flow
02 — Selected work
Ten projects from the last three years across fintech, healthcare, consumer, and editorial.
Alumni rehiring as a live, ranked pipeline
AI scores every former employee 0–100, surfaces a “why now” signal, and drafts the re-engagement message — designed and shipped in under five hours at ContextCon.
Learning in public, with people ahead of you
A chat-first learning space where creative students ask real questions, share work-in-progress, and get practical guidance from mentors and peers — without the heaviness of formal mentorship.
Streetwear as a medium for point of view
A streetwear and accessories label where every touchpoint — product, visuals, tone, storefront — extends the same world. Built as a design-led identity system, not a product catalogue.
A defense layer for the AI era
A live risk-intelligence layer that detects AI tool usage across browsers, apps, and extensions — and warns users in the moment of risk instead of after the breach.
A friendly neobank for freelancers
From empty-state to first-invoice in under three minutes. Card issuance flow reworked end-to-end.
Calm triage for nurses, not doctors
Research-led redesign of a bedside triage tool used by 4,000+ nurses across 11 hospitals.
A tiny app for big lunch decisions
Swipe-based meal roulette for indecisive office teams. 12k weekly swipes in the first month.
Making “eat better” feel like a game you can win
Full-funnel in-app reward loop for Zomato's Healthy Mode — four healthy orders in, the fifth is free.
A year of wins, told in one smooth scroll
Homepage banner stitching India's milestones into a single celebratory motion journey — anchored by Chandrayaan.
A comic-style match in one homepage banner
Turning Zomato's home feed into a mini sports storyboard — powered by AI + motion.
A high-heat homepage banner built around Jasprit Bumrah
Collab homepage moment that made the offer feel fast, focused, and unmissable — with Jasprit Bumrah as the visual anchor.
A mini entrance, not just a banner
Homepage animation built as a mini entrance — from pandal gates to deity reveal, looping like a real celebration.
A hustle-first face for the business side
Multimedia brand system for Zomato Plus — built to scale across partner collaterals and still feel unmistakably Zomato.
03 — Elsewhere
Playlists, films, design references, AI co-pilots I bounce ideas off daily, and the games I play when the screens go dark.
Visual work that lives inside the product — illustrations, empty states, and the small details that give a shipped app its feel.
Product work — research, information architecture, and the rigour of shipping things people use every week.
boo · a note
hi — i'm hem, hemang's ghost. left here to make sure you get him on the team