Sidetake
A dark, quiet instrument for creative flow
A focus instrument built around five creative states — Referencing, Ideation, Execution, Editing, Drift — that remembers the shape of your day and shows it back without judgment.
FocusiOSConsumer
/ground · product work
Design for
people, not pages.
I lead product work end-to-end — research, information architecture, interaction, and systems. I care about the unglamorous screens that make software actually work.
2+ yrs
shipping product
6
industries
4,000+
research calls
0
ego in the room
researchinformation architectureinteraction designdesign systemsonboardinggrowthb2bmobileresearchinformation architectureinteraction designdesign systemsonboardinggrowthb2bmobile
01 — How I work
A small, stubborn process.
The same five moves on every project — from AI security tools to streetwear storefronts.
- 01
Listen
Interviews, diary studies, quiet shadowing. I start from the user, not the roadmap.
- 02
Brainstorm
Paired sessions with Claude, Gemini, and Cursor. Not a replacement for taste — the collaborator that never tires of the 20th variant.
- 03
Draw
Whiteboards, pens, and Figma. Many versions. Most are bad — that's the point.
- 04
Ship
Design in the repo, not away from it. Specs are conversations, not handoffs.
- 05
Measure
Ship small, measure, adjust. Ego goes in the drawer for at least two sprints.
02 — Selected case studies
Case studies, written properly.
Each tile is a preview. Full case studies land here progressively through 2026.
SideTalk
Designing a more natural way to learn
A chat-first learning platform where creative students ask real questions, share work-in-progress, and get guidance from mentors and peers inside structured communities.
LearningCommunityMentorship
Boomerang
Alumni rehiring as a live, ranked pipeline
AI scores every former employee 0–100, surfaces a “why now” signal, and drafts the re-engagement message — designed and shipped in under five hours at ContextCon.
AIB2BHiringHackathon
Jexlin
Streetwear as a medium for point of view
A streetwear and accessories label where every touchpoint — product, visuals, tone, storefront — extends the same world. Built as a design-led identity system, not a product catalogue.
BrandStreetwearD2C
Crater
A defense layer for the AI era
A live risk-intelligence layer that detects AI tool usage across browsers, apps, and extensions — and warns users in the moment of risk instead of after the breach.
AISecurityB2B
Sid Voice Host
A voice that opens the room before the host walks on
Art direction and interface for an AI co-emcee — a voice that sets the room’s mood before the human host walks on. Two screens, one atmosphere.
Art directionUIMotion
03 — When the screens go dark
Communities & games I'm in.
Design communities on Discord & Behance, and the quiet games that keep my attention span working.
chatDiscord
designBehance
playTemple Run
playClash of Clans
playSurvivors.io
let's work together
Got a messy problem?
I like those.
Or see the visual side at /play.