Sidetake
A dark, quiet instrument for creative flow
FocusiOSConsumer
/ground · product workdark dim.
Design for
people, not pages.
I lead product work end-to-end — research, information architecture, interaction, and systems. I care about the unglamorous screens that make software actually work.
2+ yrs
shipping product
6
industries
4,000+
research calls
0
ego in the room
fig. 01user at the center
researchinformation architectureinteraction designdesign systemsonboardinggrowthb2bmobileresearchinformation architectureinteraction designdesign systemsonboardinggrowthb2bmobile
01 — How I work
A small, stubborn process.
The same five moves on every project — from AI security tools to streetwear storefronts.
- 01/05
Listen
Interviews, diary studies, quiet shadowing. I start from the user, not the roadmap.
- 02/05
Brainstorm
Paired sessions with Claude, Gemini, and Cursor. Not a replacement for taste — the collaborator that never tires of the 20th variant.
- 03/05
Draw
Whiteboards, pens, and Figma. Many versions. Most are bad — that's the point.
- 04/05
Ship
Design in the repo, not away from it. Specs are conversations, not handoffs.
- 05/05
Measure
Ship small, measure, adjust. Ego goes in the drawer for at least two sprints.
02 — Selected case studies
Case studies, written properly.
Click any tile to open the full case study.
Sidetake
Designing a more natural way to learn
LearningCommunityMentorship
Boomerang
Alumni rehiring as a live, ranked pipeline
AIB2BHiringHackathon
Jexlin
Streetwear as a medium for point of view
BrandStreetwearD2C
Crater
A defense layer for the AI era
AISecurityB2B
Sid Voice Host
A voice that opens the room before the host walks on
Art directionUIMotion
Sidetake
A dark, quiet instrument for creative flow
FocusiOSConsumer
Boomerang
Alumni rehiring as a live, ranked pipeline
AIB2BHiringHackathon
Crater
A defense layer for the AI era
AISecurityB2B
Sidetake
Designing a more natural way to learn
LearningCommunityMentorship
Jexlin
Streetwear as a medium for point of view
BrandStreetwearD2C
Sid Voice Host
A voice that opens the room before the host walks on
Art directionUIMotion
03 — When the screens go dark
Communities & games I'm in.
Design communities on Discord & Behance, and the quiet games that keep my attention span working.
let's work together
Got a messy problem?
I like those.
Or see the visual side at /play.