Healthy High-Five
Making “eat better” feel like a game you can win
Full-funnel in-app reward loop for Zomato's Healthy Mode — four healthy orders in, the fifth is free.
/play · visual work
Posters, type, motion loops, and the occasional mascot. Printed, shipped, and archived — not styled for an audience.
week 27 / 52
Only in
my dreams.
01 — Visual archive
Browse the archive. Each card will open a detailed case-study view — for now they're tile previews.
Making “eat better” feel like a game you can win
Full-funnel in-app reward loop for Zomato's Healthy Mode — four healthy orders in, the fifth is free.
A year of wins, told in one smooth scroll
Homepage banner stitching India's milestones into a single celebratory motion journey — anchored by Chandrayaan.
A comic-style match in one homepage banner
Turning Zomato's home feed into a mini sports storyboard — powered by AI + motion.
A high-heat homepage banner built around Jasprit Bumrah
Collab homepage moment that made the offer feel fast, focused, and unmissable — with Jasprit Bumrah as the visual anchor.
A mini entrance, not just a banner
Homepage animation built as a mini entrance — from pandal gates to deity reveal, looping like a real celebration.
A hustle-first face for the business side
Multimedia brand system for Zomato Plus — built to scale across partner collaterals and still feel unmistakably Zomato.
02 — What I'm watching / listening to
A rolling list — playlists on Spotify, films on Letterboxd, motion loops on Vimeo, boards on Behance.
Looking for product work? Visit /ground. For a print or a trade, email me.
boo · a note
hi — i'm hem, hemang's ghost. left here to make sure you get him on the team